The Australia Day Ambassador Program, proudly sponsored by Woolworths, is co-ordinated by the Australia Day Committee (Victoria). The program provides a unique opportunity for Victorians to meet inspirational Australian achievers.
On Australia Day Ambassadors go to more than 120 communities across the state to spread the message of national pride at various celebrations. Ambassadors participate in local activities, assist with the presentation of local awards and deliver a short speech on what being Australian means to them.
Ambassadors are recruited from diverse fields such as the arts, sport, science, business, government and entertainment. They can be of any age, but they all share the common traits of achievement through hard work, talent, and a strong sense of patriotism. All act in an honorary capacity, freely giving their time to help celebrate our National Day.