Skip to Content

Become a Sponsor

Australia Day is our nation’s largest annual public celebration. It’s an opportunity to reflect on what it means to be Australian, and to celebrate all the things we love about our country: our land, sense of a fair go, lifestyle, democracy, the freedoms we enjoy and particularly our people.

Australia Day Victoria

Australia Day Victoria engages Victorians in the celebration of Australia’s national day. Australia Day continues to be popular, with 3 in 4 people believing it has a bigger meaning than just a day off. In Victoria, we create events and promote programs that encourage reflection, togetherness, and support of the values and identity of Australia.

In Victoria, we celebrate Australia Day through an established program of events and activities. We aspire to an Australia Day that increasingly includes recognition and celebration by all Australians of the importance of Aboriginal and Torres Strait Islanders as the traditional custodians of our beautiful lands and waterways and their centrality to the great Australian story.

As part of the State Government of Victoria, Australia Day Victoria has strong relationships across all government departments, agencies and stakeholders to ensure that our events and programs are conducted inclusively and in collaboration with our partners and communities.

Becoming a sponsor of Australia Day Victoria will help your business

  • connect with state government agencies, departments and stakeholders;
  • reach more Victorians via Australia Day Victoria networks and our partner channels; and
  • engage with families and friends who come together to celebrate the values we share as Australians.

Let’s work together

A partnership with Australia Day Victoria provides the ultimate promotional, networking, B2B and corporate citizenship opportunity for your business. We will work with you on the most creative and effective ways to leverage these opportunities.

Our partners will benefit from a fully integrated approach which includes significant marketing spend across television, radio, print and out of home, a focus on digital marketing platforms including websites and social media, and engagement with the Victorian public as well as local government associations.

Take the next step

Talk to us about your business goals and challenges. We will work with you to develop a creative, tailored partnership aimed at maximising your sponsorship investment to ensure your business needs are met.

For a confidential discussion, please contact the Senior Manager, Australia Day and Awards at the Department of Premier and Cabinet on 03 9651 9368 or email us at